Hard Skills
ExpertStrategic Financial PlanningThe process of aligning an advertising agency's financial resources with its long-term business objectives and market positioning.
ExpertClient Profitability AnalysisThe systematic evaluation of revenue generated versus the cost of service delivery for specific agency accounts.
ExpertMergers and Acquisitions (M&A)Managing the financial due diligence, valuation, and integration of acquired specialized boutiques or agencies.
ExpertWorking Capital ManagementOptimizing the balance between accounts receivable, accounts payable, and cash flow in a project-based environment.