Hard Skills
AdvancedMedia Outreach and PitchingThe technical ability to identify key journalists, influencers, and editors to present persuasive story ideas about a book or author.
IntermediatePress Kit DevelopmentDesigning and writing a comprehensive set of promotional materials, including press releases, author bios, and high-resolution assets.
IntermediateEvent Logistics ManagementThe organization and execution of book tours, signings, and virtual launches including venue coordination and technical setup.
AdvancedStrategic Publicity PlanningCreating long-term promotional timelines that align with book launch dates and current market trends.
IntermediateInfluencer Marketing CoordinationIdentifying and building partnerships with 'Bookstagram' and 'BookTok' creators to generate organic social media buzz.
AdvancedCrisis CommunicationMitigating negative publicity or sensitive issues surrounding an author's public persona or a book's controversial content.