Hard Skills
AdvancedContent WritingThe ability to produce engaging, clear, and relevant written material tailored for digital audiences across various formats.
IntermediateSearch Engine Optimization (SEO)The application of keyword research, on-page optimization, and linking strategies to improve content visibility in search engine results.
IntermediateContent Management Systems (CMS)Proficiency in using software platforms like WordPress or Ghost to publish, organize, and manage digital media.
AdvancedEditing and ProofreadingThe systematic review of text for grammatical accuracy, tone consistency, and clarity prior to publication.
IntermediateAudience AnalyticsThe use of data tools to track reader behavior, demographics, and engagement metrics to inform future content decisions.
AdvancedResearch and Fact-CheckingThe process of verifying information, gathering credible sources, and synthesizing complex topics into accessible content.
Soft Skills
ExpertStorytellingThe craft of using narrative structures to convey information, connect with readers emotionally, and build brand identity.
AdvancedAdaptabilityThe ability to pivot writing styles, platforms, and topics in response to shifting market trends or audience feedback.