Hard Skills
IntermediateSales ForecastingPredicting future sales volumes based on historical data, market trends, and seasonal fluctuations in the beverage industry.
AdvancedProduct ExpertiseDetailed knowledge of various beer styles, flavor profiles, brewing processes, and food pairings to educate customers.
IntermediateVisual MerchandisingThe practice of optimizing product placement and point-of-sale displays at retail locations to attract consumer attention.
IntermediateRoute OptimizationStrategically planning daily travel paths to maximize the number of client visits while minimizing time and fuel costs.
IntermediateCRM ProficiencyUsing Customer Relationship Management software to track interactions, lead status, and historical order data.
Soft Skills
AdvancedRelationship ManagementBuilding and maintaining long-term trust-based partnerships with retail owners, bar managers, and distributors.
AdvancedNegotiationThe ability to reach mutually beneficial agreements on pricing, volume discounts, and promotional support with wholesalers.