Hard Skills
IntermediateMedia Relations ManagementThe practice of building and maintaining professional relationships with journalists and media outlets to facilitate news coverage.
AdvancedPress Release DraftingThe ability to write clear, concise, and newsworthy official statements intended for distribution to media organizations.
AdvancedCrisis CommunicationStrategies and tactics used to protect an organization's reputation during negative events or public controversies.
ExpertStrategic MessagingThe development of core narratives and talking points that align with organizational goals and audience expectations.
AdvancedSpeechwritingThe process of crafting scripts for oral presentations, briefings, or public appearances on behalf of organizational leaders.
IntermediateMedia Monitoring and AnalysisThe ongoing process of tracking media coverage and analyzing public perception through various digital and traditional tools.