Hard Skills
AdvancedProduct Sommelier KnowledgeDeep technical understanding of wine, spirits, and beer production methods, flavor profiles, and food pairing principles.
IntermediateTerritory Route OptimizationThe ability to plan and execute a geographic sales strategy to maximize client visits while minimizing travel time and costs.
IntermediateRegulatory Compliance and LicensingUnderstanding and adhering to regional liquor control board regulations regarding distribution, sampling, and promotional activities.
IntermediateMerchandising and Point-of-Sale ExecutionDesigning and implementing physical product displays and promotional materials at retail locations to attract consumer attention.
IntermediateCRM ProficiencyUsing customer relationship management software to track interactions, manage pipelines, and forecast future sales orders.
Soft Skills
AdvancedStrategic Account ManagementThe process of identifying, developing, and maintaining long-term relationships with key hospitality and retail accounts to drive volume growth.
AdvancedCommercial NegotiationThe skill of reaching agreements on pricing, volume discounts, and shelf placement that benefit both the wholesaler and the buyer.