Hard Skills
AdvancedCopywritingThe process of writing persuasive text for marketing and promotional materials to encourage a specific action.
ExpertCreative StrategyThe ability to translate business goals into a cohesive narrative and conceptual framework for advertising campaigns.
AdvancedBrand Voice DevelopmentEstablishing and maintaining a unique, consistent personality and tone of voice for a brand across all communication channels.
IntermediateSearch Engine Optimization (SEO) WritingIncorporating keyword research and digital best practices into copy to increase visibility on search engine result pages.
IntermediateMarket Research AnalysisInterpreting consumer data and market trends to inform the creative direction and messaging of a campaign.