Hard Skills
AdvancedAdobe Creative SuiteProficiency in professional graphic design software including Photoshop, Illustrator, and InDesign for visual asset creation.
IntermediateTypographyThe strategic arrangement and selection of typefaces to enhance legibility, readability, and visual appeal in advertisements.
IntermediateDigital IllustrationThe creation of original vector or raster artwork using digital tablets and software for unique branding and advertising materials.
ExpertBrand Identity SystemsDesigning a cohesive set of visual elements, including logos, color palettes, and style guides, to maintain brand consistency.
IntermediatePrint Production KnowledgeUnderstanding technical requirements for physical media, such as CMYK color profiles, bleed settings, and paper specifications.
IntermediateUser Interface (UI) Design PrinciplesApplying visual design logic to digital interfaces to ensure aesthetically pleasing and functional user experiences.