Hard Skills
IntermediateTalent Acquisition for Creative RolesIdentifying and hiring specialized talent such as copywriters, art directors, and media planners to build a diverse creative team.
IntermediateTraining and Development CoordinationIdentifying skill gaps in digital marketing or advertising tools and facilitating professional development opportunities for the creative staff.
AdvancedWorkforce PlanningAnalyzing current staff capabilities against future advertising project requirements to determine hiring needs or agency outsourcing strategies.
Soft Skills
AdvancedPersonnel ManagementThe ability to lead, motivate, and manage a team of advertising professionals to ensure project deadlines and creative standards are met.
AdvancedPerformance ManagementSetting KPIs for advertising staff and conducting regular appraisals to align individual goals with marketing objectives and brand standards.